We know you are busy. If you are successful, we know you work hard. If you are trying to be successful, we know you work even harder. The importance of hard work is a constant motif in any success story, and we know that sometimes you really want to be recognized for all that effort.
As we have already discussed, public relations is your vehicle to gaining the publicity you crave. With an intimate knowledge of what is newsworthy, a PR professional will follow the channels necessary to put you on the map. While this is standard knowledge, what sometimes gets lost in all this is PR’s integral role in connecting your company with the media.
You may be busy, but it is likely that journalists are busier. Newsrooms are shrinking and news coverage is growing, meaning these are some overworked/caffeinated journalists you must rely on to get your story across. So while it is important that your story be newsworthy, it has become increasingly important that you make the journalist’s life easier. To do this, there are some rules that must be followed:
· Know his/her interests: Nothing makes a journalist angrier than being contacted about a story that isn’t in his/her field or sector. Take the time to research journalists who deal with your sector and topic.
· Have a detailed (but not too detailed pitch): Don’t make the journalist work to understand why your piece is newsworthy, have a brief pitch that sets it out for them quick and efficiently.
· Give them what they need: In the event that a journalist is interested in your story, make sure you have everything they need. Have media alerts, press releases and hi-resolution images at your disposal for when your story gets a bite
· Be courteous and kind: It may seem basic, but treat journalists with respect. They are hard workers just like you, and simple acts of kindness could just make their day.
You are busy, and journalists are busy. The best way for you to liaison has always been and will always be through public relations. PR gets busy helping you both along, and is integral in building beneficial links between your two worlds.
Kathryn Kates Public Relations is a boutique firm with years of experience dealing with journalists. We invite you to check out our website, or join the Kathryn Kates Public Relations Facebook Fan Page. We would love to hear from you.
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