As we have previously discussed, public relations projects are no longer tied to one geographic region. PR client relationships can span cities, provinces, countries or continents. There is however a slight issue with all of this. PR may not be tied to geography, but specific company events and processes are (after all, it has to happen somewhere).
For this reason, it is good practice for local PR teams to build multi-city PR relationships and teams when a client’s business spans numerous cities or countries. It is important that a company’s brand be as locally specific as possible. If the existing PR plan is applied with a team familiar with the new city several important geographic issues can be handled correctly. These include:
· Language: If language is a factor, there is no time for hesitation in contacting the local experts.
· Laws and legal systems: Nothing can stall a PR initiative quicker than a nasty legal problem. When doing PR outside your city, know the law.
· Media challenges: How many media outlets are there? What types? Who covers what? The locals will know.
· International PR: On top of the previous issues, different countries bring a long list of changes, from changes to ethical systems, political systems, behavioural norms and religion. All of these things need to be respected and accounted for in a PR plan.
A team effort can go a long way in implementing a successful PR campaign in multiple cities. Don’t stumble when entering a new area, hit the ground running!
Kathryn Kates Public Relations is a boutique firm with partnerships in various fields and locations. We invite you to check out our website, or join the Kathryn Kates Public Relations Facebook Fan Page. We would love to hear from you.
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