1. Public Relations is not a nine-to-five profession. While it's crucial to pace oneself to avoid burnout, when involved in a campaign, one must "breathe" the product. A blasé effort results in a blasé campaign.
2. It is not enough to create an attention-drawing promotion. An "angle" needs to be packaged and presented to the media. The publicist must understand what makes a good accessible story.
3. Integrity is crucial. It is vital to develop a rapport with the media by being straightforward and honest.
4. Capturing media and public interest is accomplished by combining common sense with wild imagination. Public relations consultants need a creative feel for the whole picture, while at the same time, a constant concern for detail.
2. It is not enough to create an attention-drawing promotion. An "angle" needs to be packaged and presented to the media. The publicist must understand what makes a good accessible story.
3. Integrity is crucial. It is vital to develop a rapport with the media by being straightforward and honest.
4. Capturing media and public interest is accomplished by combining common sense with wild imagination. Public relations consultants need a creative feel for the whole picture, while at the same time, a constant concern for detail.
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