You've come up with a great idea, one that you think will put your business on the map.So, you write up a killer press release, rehearse your pitch and get your media list all ready. You make your first call, get an answering machine, the next call is an intern confused by what you are saying, and to make matters worse the third call is a hardened old timer that has heard whatever you have to say a million times before.
Rejection can be tough, don't take it personally. Take a coffee break, rethink your message or delivery...perhaps your calling at the end of the week when those you are talking to are on overload or have their minds on the weekend not on what you are saying or about too. So, perhaps wait until a new week begins.
There are options available. Engage a professional public relations firm, who may have history with the media outlets you are trying to make inroads with. Another option is thinking outside the box of traditional media and engaging in social media PR, where by blogging and social networking you have more control of your message and it's circulation. The best thing is your message is out there without the need of a producer or editor having a good day and saying yes to you...you are in control.
Combining traditional public relations and digital public relations will ensure that a wide cross-section of potential customers will learn about you and your business.
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