It’s hard to make the decision about HOW to promote your business. With so many options, it’s easy to revert back to the classic advertising, sales promotions or direct sales. To really connect with your customers, however, you need to take that next step. That is, don’t just think PR, do it! Here’s why:
Get with the Times
You may think that you can wait for a few big sales before you begin to promote your business. But what if those sales never come? What if they won’t come until you get your name out to the public? The time to promote yourself is now, and what better way to do it than with PR? A PR campaign can happen quickly and efficiently.
More Bang for Your Buck
Unless you have the budget to get a Super Bowl ad timeslot, or employ an entire Canadian sales force, PR is right for you. PR professionals have a knack for getting media attention in very creative ways. The best campaigns may even cost a fraction of a regular marketing plan.
Make Those Connections
Especially for small and medium-sized businesses, it’s crucial to build relationships with your customers. PR is about just that. It’s about two-way communication, buzz creation and mutual satisfaction. So are you ready to invest in PR?
Kathryn Kates can get the word out about your business. We invite you to check out our website, or join the Kathryn Kates Public Relations Facebook Fan Page. We would love to hear from you.
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