Since the advent of the internet two decades ago, everything changed. That may sound clichéd, but almost everything we as humans do has been changed drastically by the world wide web. Even basic human drives of food, shelter and love have been altered by what started out as a simple connection between computers.
In our professional lives, the most important change has been the emergence of the Global Village. Businesses and business professionals across countries and continents are able to do business as if they were neighbours. Global partnerships are the way of this brave new world.
Public Relations, like all other professions, has changed with this shift. While PR still works well in a close, personal setting, there are many advantages to working with clients and communicators from across the world:
· As we mentioned previously in our article about celebrities seeking out of town PR, you no longer need to settle for just the agencies in your area. If you want someone with a great track record, chances are they want you, no matter where they are!
· If you are looking to enter a foreign market, it is easy to team with an agency familiar with that area who can help you understand the intricacies of doing business there.
· Communication has never been easier with social media tools and web chat services like Skype. You can get the personal one on one feel hundred of miles apart!
In 2011 and beyond, don’t be afraid to think global for your communication needs. Distance is no longer an obstacle.
Familiar with the Ontario communication scene, Kathryn Kates Public Relations would love to help get you started in a new area. We invite you to check out our website, or join the Kathryn Kates Public Relations Facebook Fan Page. We would love to hear from you.
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